How Short-Form Media Is Disrupting the Digital Marketing Landscape

Short-form media is not a new concept. Do you remember apps like Vine and Musical.ly? They may no longer be around, but they transformed the digital marketing world we know today. In fact, Musical.ly has merged its way into TikTok, one of the most popular sources of short-form media on the internet.

So, how important are short-form videos to your digital marketing efforts and how can you take advantage of this for your brand? Read on to discover what it takes to attract, engage, and convert modern consumers.

What Are Short-Form Videos?

The general consensus among digital marketing experts is that short-form videos are those under 60 seconds long, with the optimal length in the 30- to 60-second range. This rule applies to most platforms.

However, regular YouTube videos are the exception. On this video-sharing platform, the sweet spot is ten minutes, because users expect to find more comprehensive content.

What Can Short-form Media Bring to Your Digital Marketing Efforts?

Short, catchy videos are some of the most widespread marketing trends to grace the social media world, and they’re not showing any signs of losing popularity.

By integrating short-form media into your digital marketing strategy, you can do the following:

Build Brand Awareness

Today, platforms have simplified the process of content creation. As a marketer, you should take advantage of this to produce as many high-quality videos as possible. Posting short videos regularly on TikTok, Facebook, Instagram, and YouTube can introduce your brand to your target market and strengthen these connections over time.

Enhance Your Social Media Content Strategy

Long-form videos might work well on YouTube or paired with how-to articles, but short-form ones reign supreme on social sites. Videos are the most eye-catching forms of media, and eye-catching posts are far more likely to be shared by your viewers.

Once you have captivating videos on your hands, you can upload them to your social media pages, maximizing your odds of going viral. A good rule of thumb is to treat these videos like you would regular posts — one thoughtful and entertaining post per day should do the trick.

Develop Standout Ads

On average, consumers see 4,000 – 10,000 ads daily. For this reason, most of them run on auto-pilot, ignoring those that don’t offer them any value. They also aren’t likely to spend more than a minute learning about your products, services, or promotions.

With this in mind, if you want to develop scroll-stopping ads, it’s best to keep them short and sweet. Short videos with eye-catching visuals and catchy music will be much more impactful these days than long-form advertisements on TV.

How Can I Take Advantage of Short-form Videos?

Are you ready to create videos to complement your branding efforts? Below are some marketing trends you can pounce on to make the most of every clip:

Augmented reality (AR): Creating and editing videos isn’t as tedious as it used to be. Today, you can instantly apply AR effects such as beauty, picture-in-picture, and color filters to your videos. This will make them more visually engaging without forcing your marketing team to spend extra time editing.
Influencer marketing: If you don’t have the time to build up your own following on short-form media sites, consider hiring someone who already has the audience you’re looking for.Brands have been hiring key opinion leaders (KOLs) for years, but more and more organizations are now working with influencers for short-form media. If you want to try this strategy, choose authority figures relevant to your products or services.

User-generated content (UGC): It’s always easier to trust fellow consumers about the quality of a product or service than it is to trust the person selling it. We highly recommend capitalizing on UGC in the form of short-form videos.Brands can encourage their audience to submit UGC by running brand challenges or giveaways. As long as you require your audience to consent to their content being used by you, it’s a cost-effective way to generate thought-provoking, emotion-inducing content.

Do You Want to Make Short-form Media Work for You?

Marketing trends come and go, but short-form videos are here to stay. They’ve transformed how people consume information from brands, and audiences can’t get enough of them.

However, developing minute-long material isn’t enough to take your business to the next level. Without a plan, creating this content will feel like taking random shots in the dark at your target market, leaving you with no results and a wasted budget.

This is why you should work with an agency with a proven track record, like Virtua Brands. Our experts are equipped with years of experience, fine-tuned skills, the latest technologies, and contemporary techniques to help our clients reach their goals.

Want to elevate your content creation efforts to boost your online presence? Request a free consultation now to discover the power of short-form videos at Contact Us – Virtua Brands