BeReal? How Brands Can Use This App With Their 2023 Social Media Strategy

Are you ready to get real?

With the app BeReal, businesses across industries can now tap into an authentic platform that allows them to engage and connect with their customers in a meaningful way.

So, if you’re looking for ways your brand can leverage its social media efforts in 2023, getting familiar with this up-and-coming technology should be top of mind.

Today, we’ll explore what makes BeReal so potentially revolutionary and why every marketing strategy should consider including it.

What Is BeReal? How Is It Different?

BeReal is a unique social media platform that stands out from its competitors. Unlike other platforms, BeReal encourages users to share their true thoughts and feelings without fear of being judged or censored.

The platform aims to eliminate the “echo chamber” effect often seen on other social media sites, where everyone is expressing the same opinions. It provides a safe conversation space, allowing users to express different perspectives while respecting one another.

This makes BeReal potentially more engaging than traditional social media and even more meaningful in forming connections with friends and family.

Whether you want to vent about something or need someone to bounce ideas off of, BeReal could be the next great platform for a genuine exchange of ideas.

Take Advantage of Behind-the-Scenes Posts

BeReal offers companies the perfect opportunity to give followers an exclusive peek behind the scenes of your business.

Show videos and photos of people working in the office, funny moments between staff members, and sneak peek into upcoming projects.

This type of content encourages followers to connect more personally with your brand and gives them a sense that they know what goes on behind the scenes.

Leverage User-generated Content

User-generated content (UGC) is another excellent way to maximize BeReal on social media. It’s one of the best content marketing trends out there.

UGC can be anything from photos or videos shared by fans, reviews left on products, or even comments made on posts.

By leveraging UGC, you’re showing that you value what your customers say about your brand and listening to their feedback and opinions. This helps build trust between you and your followers and strengthen customer relationships.

Create a Sense of Community

Creating a sense of community is key to maximizing BeReal on social media.

Showing that you care about individual customers and the collective community will make people feel connected and valued. This translates into long-term loyalty and enhanced branding.

You can do this by hosting contests or giveaways where everyone can get involved or simply responding to comments to foster conversations between community members.

Stick to BeReal’s Ethos: Authenticity

Instead of focusing solely on traditional B2B marketing sales tactics or promotional campaigns, focus on being authentic with BeReal.

Share honest accounts from behind the scenes — good days and bad — so that people feel connected and understand who they’re dealing with when interacting with your business online.

It pays off when people see that you have nothing to hide and are open about both successes and failures!

The more authentic you can be on BeReal, the more trust your customers will have for your company.

Offer Exclusive Perks

Everyone loves feeling special. Offering exclusive perks such as discounts or early access to new products or services is an excellent way to reward loyal followers while encouraging further engagement with your brand.

It’s also essential not just to focus on existing customers but also on potential customers.

Offering discounts or giveaways specifically targeted towards those who may not yet be familiar with what you offer could be just the thing needed to entice them.

Just BeReal. (With Virtua Brands)

With thoughtful implementation, you can make meaningful interactions that enhance conversations, increase customer loyalty, and better understand users’ needs.

Be daring, be adventurous, and look no further than the advantages of BeReal for your business.

If you’re feeling overwhelmed or unsure of how to get started with BeReal, or any social media marketing for that matter,  contact Virtua Brands. We’ll ensure you find a way to make the most of this unique new platform, and all of your marketing efforts.

Whether you’re using cutting-edge decision trees or an innovative approach to digital marketing, we can provide results-driven strategies explicitly tailored to equip you with the tools to succeed in 2023.