Digital marketing is one of the most effective ways to reach out to customers and investors to promote your products, your company, it stock and your brand. However, with the vast number of channels and strategies available, it can be difficult to know where to start — or how to get the most out of your marketing budget.

This is where an IR/PR agency comes in. An experienced digital marketing agency will have a team of specialists who are up-to-date with the latest trends and techniques, and they’ll be able to create a bespoke marketing plan and all the materials that fit your goals.

These are the economic and value-added benefits that hiring an agency can provide your business:

Drive Leads to Your Business

The first and foremost reason to hire an agency is that they can drive leads to your business. In today’s day and age, it is all about getting your products in front of as many people as possible while making a great impression. An agency will have the creative and technical tools, resources, data, knowledge and connections necessary to get your name out there and in front of people who are looking for what you have to offer.

Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing are just some of the ways that an agency will be able to get your business more visibility online and in turn generate leads and product sales.

Increase Your Long-Term Investor Base

Selling your products and increasing your bottom line is a key driver to the growth of any public (or private) company. However, often overlooked is your investor base. Have a strong, long-term and growing investor base may allow you to raise more money in the public markets, increase the market capitalization of your company, and potentially qualify for listing on a major index.

Enjoy Their Expertise and Resources

When you hire an agency, you are tapping into a wealth of expertise and resources that would be difficult to replicate in-house. Agencies have the dedicated people, the knowledge, the creative and technical skills, and the experience to get the job done right, and within budget.

And, because they’ve worked with other businesses, both public and private, like yours, they already know what works and what doesn’t, so you can avoid costly mistakes. As such, an agency can provide a lot of immediate value and help you save money and grow your business, its product line and your investor base in the long run.

Launch Relevant Campaigns

The most important thing for any business is to generate revenue. In order to do this, you need to have customers that are interested in your product or service. One of the best ways to reach potential customers is through targeted marketing campaigns. By hiring an agency, you can launch relevant campaigns that will reach your target audience and help you generate leads and sales. For IR/PR, targeted messaging may also allow you to increase your long-term investor base.

It can be difficult to keep up with the latest marketing trends, but it is important to do so in order to remain relevant and competitive. An agency can help you stay on top of the latest marketing trends and ensure that your campaigns are using the most effective strategies and channels. This will save you time and money in the long run, as you will be able to avoid costly mistakes… allowing you to better focus on running your company.

Receive Scalable Service

Moreover, a B2C, B2B or IR/PR marketing agency can provide your business with a higher level of service than an in-house team. When you have a limited number of employees, it can be difficult to create the messaging and scale up marketing efforts on demand.

An agency, on the other hand, has the ability to create highly targeted messaging and increase or decrease its support and reach as needed. High-end data analysts at agencies can help pinpoint exactly what’s “working” and what’s not, making them a more sales effective, cost effective and investor effective solution than trying to do it in-house.

You’ll also get more bang for your buck with an agency. In-house teams often have to wear many hats, which can lead to inefficiencies and a lack of focus on any one task. An agency, however, is composed of specialists who are laser-focused on executing their respective tasks. This results in higher quality work and greater efficiency and lower cost overall.

Focus on Running Your Business

Overall, you should consider enlisting the help of agencies, especially those that specialize in B2B, B2C and IR/PR (as an all-in-one solution) so that you can focus on running your business. You can outsource many different specific tasks to an agency so that you don’t have to worry about them in-house. Among these tasks should be your IR/PR. By doing so, you’ll free up your staff and time to focus on other revenue-generating aspects of running the business.

Virtua Brands provides competitive intelligence and a wide array of digital and financial marketing services in the B2B, B2C and IR/PR space, as an all-in-one solution. Yes, and all in one solution to help you succeed!

Schedule a consultation and learn more about how we can help your customer base and  investor base grow, stating today.