B2B Marketing Trends to Watch Out For

It can be tough to stay on top of the latest B2B marketing trends. You’re busy running your business, so finding time to research and learn about new marketing strategies may take up too much of your time.

But even if you can find the time to research new marketing trends, knowing which ones are worth trying out can be challenging. There are so many options, and most seem like a waste of time and money… and many are.

But don’t worry, we’ve got you covered! This post will help you identify the current B2B marketing trends to help you grow your business with tried-and-true tactics that actually work, and are highly cost effective.

Here are the top trends you should watch out for in 2023:

Rise of Video Marketing

82% of online traffic will come from video in 2022, according to a study by Cisco. But in 2023 and beyond, it could grow even larger.

Video is a powerful marketing tool because it’s highly engaging and easy to consume. You can use video to promote your products or services, show off your brand personality, and connect with your audience on a more personal level.

There are a few different ways you can use video in your B2B marketing:

Create promotional videos that showcase your products or services
Make educational videos that teach your audience about your industry or niche
Use live video to connect with your audience in real-time
Create customer testimonials and case studies to build trust
Make “how-to” videos to show your expertise

Leveraging this trend is simple: just start filming videos! If you’re unsure where to start, try making a promotional or educational video. These are great ways to connect with your audience and promote your business.

Customer-Centric Content Marketing

Content marketing is still one of the most effective B2B marketing strategies. In fact, 66% of marketers expect their content marketing budgets to increase from last year.

Creating customer-centric content is a great way to build a new B2B client base. When your content is focused on your customer, it will be more engaging and more likely to convert.

There are a few different ways you can make your content more customer-centric:

Do your research: Get to know your audience/ideal client and what they want to see from you.
Put yourself in their shoes: Think about what would be most helpful for them.
Make it about them, not you: Focus on solving their problems, not on promoting your products or services.

By creating customer-centric content, you’ll be able to connect with your audience on a deeper level and build trust with them.

Leveraging Intent Data

Intent data is about understanding the buyer’s intent and experience, supported by data-driven decisions, to create highly personalized engagements. In other words, it’s a way to personalize your marketing to be more relevant to your audience.

There are a few different ways you can use intent data in your B2B marketing:

Use demographic data to segment your audience and create targeted messages.
Use firmographic data to target specific companies with your marketing.
Use technographic data to identify which technology products they’re using.
Use behavioral data to understand how they interact with your brand or the brands of your competitors.

Intent data is a powerful tool to personalize your B2B marketing. By segmenting your audience and targeting specific companies, you can create more relevant and engaging content that will convert at a much higher rate.

Brand Personalization

Personalization is all about making your brand more relatable and more human. This can be a challenge in a B2B setting, as you need to maintain a certain level of professionalism. However, there are a few ways you can personalize your brand without compromising your credibility:

Humanize your brand: Tell your story and let your personality shine through.
Make it real: Use real people in your marketing (customers, employees, etc.).
Be approachable: Avoid industry jargon and make sure your content is easy to understand.

By humanizing your brand and making it more approachable, you can create a more personal connection with your audience, your current clients and the new ones you hope to reach. This will help you build trust and convert more leads into B2B clients.

Grow Your Business With Virtua Brands

As you can see, there are a few different B2B marketing trends to watch out for in 2023. The examples above are, however, just a drop in the bucket. But by simply utilizing these highlighted trends, they can help you grow your business and connect with your audience more meaningfully. Of course, if you have the time to do all the research, you’ll find an entire new marketing ecosystem you can tap into.

Don’t have time to do it yourself?

Virtua Brands can help. We offer B2B marketing services to help you leverage these trends (and a whole lot more) to convert your target audience into loyal clients.

Sources

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